What's In Your Cart?

Do you know whether your favourite brands sell products that are made ethically and responsibly? Take this survey to help brands know what matters to you as a consumer!

A little about yourself :

How old are you?

Younger than 18 years
18-24 years
25-29 years
30-45 years

Which gender do you identify with the most?

Male
Female
LGBTQI
Prefer not to specify

Which of the following categories best apply to you?

Student
Self Employed
Employed
Unemployed
Retired

Which city are you currently living in?

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Awareness and perception:

Are you aware of the concept of ethical/ responsible consumption?

(Buying goods based on the impact it has on workers, community, and environment etc.)

Yes
No
Haven't heard

Do you care about where and in what conditions your products are made?

Very much
May be
Not at all

Would you prefer to buy products that are produced ethically and responsibly?

(Meaning that the workers / farmers/ producers are not exploited and earn a living wage, do not have an adverse impact on the environment and is transparent)

Definitely
Don't care
Absolutely, even it comes at a small premium

What emotions do you feel/ will feel when you buy ethical/ responsible products?

I feel I am creating a positive impact
I feel assured that I am not causing harm to someone
I feel proud
I feel superior
I feel no emotion

What are / could be your motivations to buy ethical/ responsible products?

I like to be associated with ethical/ responsible consumption
I feel respected for buying ethical/ responsible products
Knowing that farmer and workers, including women are respected
Knowing that farmers, workers and producers earn a living wage
Ethical/ responsible brands are good quality

What hinders or will hinder buying ethical/ responsible products?

No ethical/ responsible options are available in the market
Ethical/ responsible options available are too expensive
Can't trust brand claims of being ethical/ responsible products
I am loyal to my favourite brand and will not switch to another

What could help drive ethical / responsible consumption in India?

Big brands launch ethical/ responsible variants
Government makes it mandatory for all brands to follow ethical/ responsible production
New brands enter the market with ethical/ responsible production

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Thank you!

Congratulations on completing this important survey! ‘Fair trade’ and ‘ethical consumerism’ are more than just buzz words. As consumers, it is important that we know in what conditions the products we consume are made, and advocate for responsible and ethical production. Often when we consume products, we are not informed of the working condition of the workers/farmers/ producers, if they are earning a living wage and the adverse impacts our consumption has on the environment. One such commodity is tea. This tea comes at a cost much higher than you can imagine:

Poor living conditions. No toilets. No drinking water facilities. Ill-equipped hospitals. Dismal wages.

Your responses will help Oxfam India reach out to companies and brands to demand responsible and ethical sourcing and production. Share this survey ahead to take forward this important conversation. You can also give a missed call on 7097970979 to know more about the #TruthAboutTea campaign.